Web 2.0 as Approach for Enterprise Information Technology - How Companies Can Benefit from the Internet of the Second Generation

ISBN-13: 9783836454872 / Angielski / Miękka / 2007 / 84 str.

Claus Menzel

Opis

Web 2.0 is a common term in the Internet field nowadays. Services likeYoutube or MySpace, which stand for the Internet of the second generation,have attracted attention on the consumer market. The company market onthe other hand has not been strongly influenced by the new trend. But Web2.0 could also be used to improve enterprise information technology. Examplesare Web 2.0 concepts, which increase the effectiveness of data handlingor concepts, which provide new communication methods. Therefore the useof Web 2.0 concepts in an enterprise context seems worth considering.Claus-M. Menzel explains in this book how the Web 2.0 approach could beused in an enterprise context and why the adoption of Web 2.0 could be abenefit for companies. For this objective the essence of Web 2.0 will first beclarified, as well as why and how this concept is working. It will be deducedwhich Web 2.0 elements can be used within companies and how they needto be adjusted to be used there. Furthermore this book will introducetechnologies and applications which can be used for the realisation of web2.0 in companies and compare these with the common enterprise informationtechnologies.