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This practical new book details concepts, techniques, field work, case studies, and microcomputer models-information designed to improve accuracy and reliability.

Over thirty years ago, Alfred North Whitehead wrote: "If America is to be civilized, it has to be done (at least for the present) by the business class who are in possession of the power and the economic resources . . . . If the American universities were up to their job, they would be taking business in hand and teaching it ethics and professional standards. " * To the intellectual elites of his time, there was something of a minor in Whitehead's view. Few of them saw business as a civilizing force heresy and even fewer, feeling that business was not to be tamed, relished the role of the...

Over thirty years ago, Alfred North Whitehead wrote: "If America is to be civilized, it has to be done (at least for the present) by the business class who are in possession of the power and the economic resources . . . . If the American universities were up to their job, they would be taking business in hand and teaching it ethics and professional standards. " * To the intellectual elites of his time, there was something of a minor in Whitehead's view. Few of them saw business as a civilizing force heresy and even fewer, feeling that business was not to be tamed, relished the role of the...