Rebirth of the Salesman: The World of Sales is Evolving. Are you?

ISBN-13: 9780994311641 / Angielski / Miękka / 2015 / 128 str.

Cian McLoughlin

Opis

Rebirth of the Salesman explores the unprecedented change and disruption underway in the billion dollar business-to-business (B2B) sales industry, as new technologies and consumption models emerge and the balance of power shifts from vendors to customers. Chock full of war stories, insights and interviews with industry heavyweights from all sides of the sales spectrum, Rebirth of the Salesman provides a fascinating and surprisingly candid perspective on this evolving industry and the implications for businesses and salespeople globally. My goal in writing this book was to provide a blueprint to help sales professionals not just survive, but thrive in this brave new world of business-to-business selling. Each chapter hones in on a specific character trait and behavior for achieving sales mastery, providing concrete steps that any salesperson or sales leader can follow to develop their sales effectiveness and enhance their personal and professional brand.