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This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy.

It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number...

This new book reopens the debate on theories of justice between utilitarian theorists and scholars from other camps. John Rawls 1971 publication of A Theory of Justice put forward a devastating challenge to the long-established dominance of utilitarianism within political and moral philosophy, and until now no satisfactory and comprehensive utilitarian reply has yet been put forward.

By expounding John Stuart Mill s system of knowledge and by reconstructing his utilitarianism, Huei-chun Su offers a fresh and comprehensive analysis of Mill s moral philosophy and sheds new light on the...

The Philippine Islands were one of two major US bases in the Pacific, the other being Pearl Harbor. The Japanese considered the capture of the Philippines crucial for its efforts to control resource-laden Southeast Asia. As opposed to its attack on Pearl Harbor, the Japanese intention was to invade and occupy the Philippines in a campaign that was to last five months.

The flamboyant Douglas MacArthur, a hero of World War I and former Chief of Staff led the defense of the Philippines when the Japanese attacked on 8 December 1941. Despite warnings about the Pearl Harbor attack, the...

The advances in biotechnology such as the next generation sequencing technologies are occurring at breathtaking speed. Advances and breakthroughs give competitive advantages to those who are prepared. However, the driving force behind the positive competition is not only limited to the technological advancement, but also to the companion data analytical skills and computational methods which are collectively called computational biology and bioinformatics. Without them, the biotechnology-output data by itself is raw and perhaps meaningless. To raise such awareness, we have collected the...