Magnetic: How Great Leaders Persuade and Inspire

ISBN-13: 9781792457777 / Angielski / Twarda / 2021

Christopher Joseph Lipp; Antoine de Morree

Spis treści

• Introduction—When ­The Best Ideas Get Ignored
• CHAPTER 1 Communicate Value
• PART 1
• CHAPTER 2 Counter Resistance
• Approach 1—Align Yourself
• Approach 2—Acknowledge Freedom
• Approach 3—Ask Advice
• CHAPTER 3 Create Value
• Approach 1—Establish a Problem-Solution
• Approach 2—Set a Standard
• Approach 3—Show the Benefits (and Vision)
• CHAPTER 4 Relate
• Approach 1—Shift Their Identity
• Approach 2—Make Them Visible
• Approach 3—Be on the Same Team
• PART 2
• CHAPTER 5 Magnetic Stories and Data
• CHAPTER 6 Magnetic Presentations
• CHAPTER 7 Magnetic Email
• CHAPTER 8 Magnetic Interviews
• CHAPTER 9 Moving Forward
• Credits
• Acknowledgments
• About the Authors