Developer Advocacy

ISBN-13: 9781484295960 / Angielski / Miękka / 2023

Chris Riley;Chris Tozzi

Opis

No matter which point you're currently at on the developer advocacy journey – whether you've already implemented a developer advocate function or you're exploring the possibility – this book is for you. This book provides actionable guidance that business and technology leaders can use to understand the benefits of advocacy, identify what goes into the function, and learn how to maximize the success of developer advocate teams.

Developer advocacy is a role that is sometimes hard to quantify and build – but you feel it when you’re missing it. Companies are struggling to solidify advocacy despite a strong desire to do so and little guidance exists for businesses seeking to build a developer advocacy program or assess its effectiveness. This book will show you how to get an advocacy program in your business: the basics of having an advocacy program, what tasks and processes need to be set up, and how to identify key stakeholders. 

You'll see how companies of all types that sell to or engage with technical audiences can develop a developer advocacy strategy. Specifically, you'll learn what developer advocates do, how business can start an advocacy practice in your organization and how to scale and operationalize such a practice once it is in place. The book will further explore the metrics for measuring advocacy success and ways the scale advocacy teams internally and externally. The Power of Developer Advocacy explores the exciting career path of advocacy for developers and engineers. 

What You Will Learn

• Discover what developer advocacy is
• Determine which sorts of companies need the function
• Understand what the primary strategic considerations for developer advocacy is

Who This Book is ForExisting and future advocacy leaders, would-be developer advocates, developer marketers and DevRel teams and leaders

Spis treści

●       Chapter 1: What is Advocacy?

o   Who can benefit from dev advocacy?

o   Why advocacy?

o   Business Goals?

●       Chapter 2: Becoming

o   Advocacy starts with a team of 1

o   Attributes of an advocate

o   Transitioning into advocacy as an Engineer

o   Preparing for advocacy as a tech company

●       Chapter 3: Starting: The foundations of an advocacy team

o   Structure

o   Compensation

o   Roles

o   Interviewing for and Hiring Advocates

●       Chapter 4: Starting: Advocacy work product

o   Tasks to be completed

o   Processes to be set up

o   Typical deliverables

●       Chapter 5: Starting: Content

o   Content first conversations

o   The content factory

o   The anatomy of technical content

●       Chapter 6: Starting: Stakeholders

o   Key to cross-functional collaboration

o   Developer Marketing

o   Engineering

o   DevRel

●       Chapter 7: Scaling: Advocacy Roadmap

o   0 to 100 Roadmap

o   Growing the team

o   Expanding capabilities

●       Chapter 8: Scaling: Amplifying success

o   Going beyond the body shop

o   Increasing internal value

o   Leveraging PR and Marketing

o   Advocacy Operations 101

●       Chapter 9: Scaling: Measuring Impact

o   KPIs

o   Share of Conversation

●       Chapter 10: The Advocacy North Star

o   Industry Examples

o   Conclusion

 

O autorze

Chris Tozzi

Chris’s career has combined two seemingly disparate passions: Tech and history. A long-time Linux geek who earned a Ph.D. in French revolutionary history from Johns Hopkins, Chris lived the dream as a tenured professor for several years until boredom with academia prompted him to expand his horizons. Today, Chris keeps his inner historian happy by teaching part-time at a major research university, where his courses cover technology, culture and society. Meanwhile, he keeps his geek-self happy by contributing articles to a variety of technical media sites. He also works as a marketing consultant and technical content developer with Fixate IO, a developer marketing agency that works with a variety of software companies.

Chris Riley

Chris Riley is obsessed with bringing modern technologies, culture, and practices to tech-enabled enterprises. As a bad-coder-turned-technology-advocate, Chris understands the challenges and needs of modern engineers, as well as how technology fits into the broader business goals of companies in a demanding high-tech world.

Chris speaks and engages with end-users regularly in the areas of SRE, DevOps, App Dev, and Developer Relations. He is one of the original  founders of Fixate IO a marketing agency focused on developer marketing, and currently Sr Manager in Developer Relations at HubSpot. Chris is a regular speaker, contributor to industry blogs such as ContainerJournal.com, DevOps.com and Sweetcode.io, and overall technical adviser. He is also the host of the podcast, Developers Eating the World, Dissecting DevOps, & Tech A’Sketch.

 

Blurb

No matter which point you're currently at on the developer advocacy journey – whether you've already implemented a developer advocate function or you're exploring the possibility – this book is for you. This book provides actionable guidance that business and technology leaders can use to understand the benefits of advocacy, identify what goes into the function, and learn how to maximize the success of developer advocate teams.

Developer advocacy is a role that is sometimes hard to quantify and build – but you feel it when you’re missing it. Companies are struggling to solidify advocacy despite a strong desire to do so and little guidance exists for businesses seeking to build a developer advocacy program or assess its effectiveness. This book will show you how to get an advocacy program in your business: the basics of having an advocacy program, what tasks and processes need to be set up, and how to identify key stakeholders. 

You'll see how companies of all types that sell to or engage with technical audiences can develop a developer advocacy strategy. Specifically, you'll learn what developer advocates do, how business can start an advocacy practice in your organization and how to scale and operationalize such a practice once it is in place. The book will further explore the metrics for measuring advocacy success and ways the scale advocacy teams internally and externally. The Power of Developer Advocacy explores the exciting career path of advocacy for developers and engineers. 

You will:

• Discover what developer advocacy is
• Determine which sorts of companies need the function
• Understand what the primary strategic considerations for developer advocacy is