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Whether you are a manager of a company, a community or an institution, the same mechanisms come into play. Based on the case study of sustainable development within the Inov On group, interviews, readings, viewings and other resources, we will describe the means of mobilizing citizens/employees around issues of responsibility. How to mobilize around vital issues that "nobody cares about"? How can we give people the power to create the city together today, to meet the challenges of our century? How do we provoke commitment in this type of approach? After studying Inov On and the transformation...