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First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC BRAND MANAGEMENT SYSTEM. Brands can no longer be treated as static constructs created by marketers. Instead, brands need to be understood as evolving systems that interact with their surroundings. As much as by their original creators, brands are shaped by their stakeholders and other influencing factors - in short, by context. With the rise of global trade, more and more brands are introduced to new cultural contexts. These new cultural settings have to be...

The objective of study was to assess the prevalence of pyloric and fundic abomasal lesions in Swiss veal calves at slaughter and to compare the occurrence of non-perforating abomasal lesions between two different production programs Naturafarm and conventional. Conventional-production settings met the minimal standards as defined by the Swiss animal welfare legislation, whereas Naturafarm production complied with increased animal welfare requirements. A total of 125 abomasa were randomly selected in one large abattoir. They were examined macroscopically, and the occurence of...