Publish or Perish

ISBN-13: 9783639135930 / Angielski / Miękka / 2009 / 232 str.

Bruce Manners

Opis

Print media may not be able to pull off theall-dancing, all-singing audio and visual appeal of more recent media, but itcontinues to have broad appeal. Of course, print has the advantageof being remarkably portable, it does not need to be pluggedin or have batteries added to work and, as a bonus, it can besafely recycled after use. Volunteer (or non-profit) organisations inparticular favour the use of print-less for information sharingthan for building community. For more than 100 years theSeventh-day Adventist Church has maintained a large and diverseprint output. One of their weekly magazines provides a case studyto discover what can be effective through print in contributingto group connectedness and cohesion, and developing a sense ofbelonging. The findings point to ways in which print can besuccessful in achieving these goals.Those involved in media will beinterested to discover, and may be surprised at, how printcontinues to have a strong impact despite the fascination newer media brings.

O autorze

Bruce Manners, PhD: Studied Sociology at Monash University. He is
pastor of the
church at Avondale College, a tertiary institution in New South
Wales, Australia.