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Much of the material in this book comes from what I've learned as I've traveled around the country conducting seminars about working profitably in the automated office. During the first few months of those seminars, there was a question I was asked more often than any other single question. I wa asked the question so often that I gave it a nickname. I called it my "What The Devil" question. Often in different words, usually at the morning break in the seminar, and almost always with an effort not to offend or embarrass, I was asked, "What the devil is a psychologist doing conducting seminars...

Guiding prospects into becoming customers and clients is an essential skill for merchants of products and services. In Sell Well, consumer psychologist and retail consultant Bruce D. Sanders shows how to use the most influential motivators of this flow. The techniques, based on ground-breaking research, are proven sales generators in stores, shops, and professional practices.

To thrive as a retailer in challenging times, you'll need to have a special edge beyond the basics. Retailer's Edge gives you an abundance of tested tactics that come from what researchers are discovering about setting prices, increasing the total size of the customer's purchase, building store advocacy, switching brand preferences, and more. Busy retailing professionals are too often restricted by old habits, superstitions, and hand-me-downs. In a fast-moving narrative using real-world examples from a range of retailing settings and companies, consumer psychologist Bruce D. Sanders shows...

A wise pot scrubber; an assignation; a teacher's nightmare; a love story; survival in Vietnam; a mad obsession; a chandelier; a secret; a Holocaust survivor's revenge; a lost letter; a dog's loyalty; a mouse's tail; the last lamplighter in Edinburgh, Scotland ... Creative Writer's Notebook presents the winners and honorable mention short stories from its 2009 Short Story Competition. Immerse yourself in an evening of pleasure reading-reading as you used to do. Experience the joys of mystery, romance, adventure, horror, humor and fun - all from the creative minds of these talented writers.