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wyszukanych pozycji: 34
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Ethnography in the Raw: Life in a Luzon Village
ISBN: 9781805393061 / Angielski / Miękka / 2024 / 298 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
143,02 |
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Exploring Creativity: Evaluative Practices in Innovation, Design, and the Arts
ISBN: 9781107033436 / Angielski / Twarda / 2013 / 330 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Explores creativity and accompanying evaluative practices in a series of richly textured ethnographic case studies of creative industries.
Explores creativity and accompanying evaluative practices in a series of richly textured ethnographic case studies of creative industries.
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cena:
515,33 |
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A Japanese Advertising Agency: An Anthropology of Media and Markets
ISBN: 9780824818739 / Angielski Termin realizacji zamówienia: ok. 30 dni roboczych. This is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist both between different division (Account, Planning, Marketing, Creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media on the other.
This is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency...
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cena:
86,94 |
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Ethnography at Work
ISBN: 9781845204976 / Angielski / Twarda / 2007 / 168 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to... Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The... |
cena:
880,10 |
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Language and Popular Culture in Japan
ISBN: 9780415845557 / Angielski / Miękka / 2013 / 196 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. When this book was originally published it was the first work of its kind to examine the way in which language is used to express the 'myth' of advertising slogans and other popular cultural forms. By making use of general theories from the disciplines of anthropology, linguistics, media studies and semiotics, the book attempts to demystify Japanese culture as it has been hitherto presented in the West, and shows how such cultural forms as 'noodle westerns' and high-school baseball uphold the well-known ideologies of 'selflessness', 'diligence', 'compliance' and 'co-operation' typically...
When this book was originally published it was the first work of its kind to examine the way in which language is used to express the 'myth' of advert...
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cena:
260,93 |
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Language and Popular Culture in Japan
ISBN: 9780415588232 / Angielski / Twarda / 2010 / 208 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book attempts to demystify Japanese culture as it has been hitherto presented in the West, and shows how such cultural forms as 'noodle westerns' and high-school baseball uphold the well-known ideologies of 'selflessness', 'diligence', 'compliance' and 'co-operation' typically associated with the Japanese.
This book attempts to demystify Japanese culture as it has been hitherto presented in the West, and shows how such cultural forms as 'noodle westerns'...
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cena:
880,10 |
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Okubo Diary : Portrait of a Japanese Valley
ISBN: 9780415589314 / Angielski / Twarda / 2010 / 290 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Part journal, part ethnographic observation, part social and moral commentary, this very personal and sensitive book depicts not only the intricate relationships among the valley people, but also those between them and the anthropologist who has come from the outside world to study them.
Part journal, part ethnographic observation, part social and moral commentary, this very personal and sensitive book depicts not only the intricate re...
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cena:
880,10 |
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Unwrapping Japan : Society and Culture in Anthropological Perspective
ISBN: 9780415588041 / Angielski / Twarda / 2010 / 248 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Recent years have seen a growth in the literature published about Japan. Yet it seems that the more that is written about Japan and Japanism, the more mysterious it becomes. This book explores areas such as advertising and tourism, and depicts how the study of Japanese society contributes toanthropological theory and understanding.
Recent years have seen a growth in the literature published about Japan. Yet it seems that the more that is written about Japan and Japanism, the more...
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cena:
880,10 |
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Asian Media Productions
ISBN: 9780700713349 / Angielski / Twarda / 2001 / 324 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This work consists of 12 essays on different aspects of Asian media by Japanese, European, and American scholars, many of whom have themselves been involved in the production of media forms.
This work consists of 12 essays on different aspects of Asian media by Japanese, European, and American scholars, many of whom have themselves been in...
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cena:
880,10 |
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A Japanese Advertising Agency : An Anthropology of Media and Markets
ISBN: 9780700705030 / Angielski / Miękka / 1996 / 350 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This monograph is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (account, planning, marketing, creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media, on the other.
This monograph is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-ba...
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cena:
296,74 |
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Women, Media & Consumption in Japan
ISBN: 9781138153028 / Angielski / Twarda / 2016 / 330 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.
First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, bu...
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cena:
880,10 |
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Women, Media, and Consumption in Japan
ISBN: 9780824817763 / Angielski Termin realizacji zamówienia: ok. 30 dni roboczych. The first book of its kind to examine images of women in Japanese consumerism, Women, Media, and Consumption in Japan explores a variety of media targeted at womenin particular magazines, but also television, popular literature, and consumer trends.
The first book of its kind to examine images of women in Japanese consumerism, Women, Media, and Consumption in Japan explores a variety of media targ...
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cena:
86,94 |
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Exploring Creativity: Evaluative Practices in Innovation, Design, and the Arts
ISBN: 9781107447172 / Angielski / Miękka / 2014 / 330 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Under the guidance of Moeran and Christensen, the authors in this volume examine evaluative practices in the creative industries by exploring the processes surrounding the conception, design, manufacture, appraisal, and use of creative goods. They describe the editorial choices made by different participants in a 'creative world', as they go about conceiving, composing or designing, performing or making, selling and assessing a range of cultural products. The study draws upon ethnographically rich case studies from companies as varied as Bang and Olufsen, Hugo Boss, and Lonely Planet, in...
Under the guidance of Moeran and Christensen, the authors in this volume examine evaluative practices in the creative industries by exploring the proc...
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cena:
205,07 |
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Advertising Cultures
ISBN: 9781859736784 / Angielski / Miękka / 2003 / 236 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions - envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Through an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves. How do advertisements endeavour to capture 'real' life? How do advertising agencies think of... Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions - envy, fear, lust and... |
cena:
199,52 |
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