Color Your Message: The Art of Digital Marketing & Social Media

ISBN-13: 9781502728555 / Angielski / Miękka / 2014 / 194 str.

Lisa Caprelli; Brian Gaps; Stephen Christensen

Opis

#1 Best Seller Color Your Message helps you understand the importance of digital marketing in 2016 and beyond Globally, video traffic will be 79% of all consumer Internet traffic in 2018. 80% of the U.S. uses Google to get found. There is an art and style to using today's colorful digital tools you need to know about Discover why old (traditional marketing) is out and why Color Your Message refers to branding, advertising and marketing. Every business has a message that starts with your brand, messages, story, digital practices using Google, video, effective websites Facebook, Twitter, LinkedIn, Instagram, social media, keywords, content marketing, YouTube and so much more
The author opens with an inspirational story about adapting to change while giving a new perspective on marketing. She uses permissible data from Google and Pew Research.
This book helps entrepreneurs, leaders, business executives and CEO's get their greatest work into the world utilizing digital marketing tools, social media and technology right at your fingertips Learn how to increase your business revenues and profits leveraging today's marketing tools.
You can quickly take advantage of the author's experience who has spent over $1 million on advertising for the mere cost of a book Learn what works and what does not. Marketing is what will bring you new and returning customers. Discover proven methods to leverage technology with your product or service
WHAT YOU WILL LEARN FROM THIS BOOK:

Why content marketing combined with social media is extremely powerful

How to brand your business to be purposeful and social.

Why remaining status quo can make you blind to new ways of doing things. Is your company taking advantage of innovation?

23 Business Owner Questions that will help you redefine your purpose.

How to position your name and brand in your community and on the web.
Tools to get to the top rankings of Google. Learn how communicate with Google in a language it understands.
How to look at traditional and new media in a different light.
The Internet is Video Centric - is your marketing? Two-thirds of the world's mobile data traffic will be video by 2017.
Social media is only one tool or one "color" of many to choose from.
How to identify the advertising and marketing platforms that are right for you.
How combining a winning strategy can help your business double or triple in growth
This is not another bland HOW-TO book - it is a book that gives a clear understanding of WHAT needs to be done and WHY
Color Your Message will add pizzazz to your business, value and brand.
Caprelli tells readers why content marketing is "the new black," and encourages them to think outside of social media and take advantage of the many "colors" you can choose from. As advance readers of Caprelli's book have commented, looking at digital marketing in this fresh, new way opens up a wide range of possibilities. After reading "Color Your Message," readers are certain to feel energized and excited about a subject that can seem overwhelming.
This book also contains permissible content by Google and Pew Research.
It should come as no surprise that taking an artistic approach to the subjects of online marketing and social media comes from Lisa Caprelli. In addition to an extensive career in the marketing sector - having overseen the investment of over a million dollars in advertising and marketing expenditures on behalf of numerous CEO's and business people from varied industries such as automotive, lawyer, medical, retail, etc. - Caprelli is also an acclaimed artist.
Lisa Caprelli Invites You to Become An Artistic Creator of Your Online Marketing Strategy, and "Color Your Message "