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The study explores the meanings and uses of representations of Brazil and Brazilian-ness, through the analysis of music reviews and news in The New York Times and other U.S. newspapers. It analyzes how cultural dominance is disseminated and how it relates to the theme of consumption. The New York Times is a powerful discursive site for the production of U.S. cultural dominance and representations of other cultures. Although the newspaper revitalizes the interest in Brazil established through the "Good Neighbor Policy," this interest is ambivalent. Depending on the proximity to African or...