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Now, more than 20 years since its initial release, John Fiske's classic text Media Matters remains both timely and insightful as an empirically rich examination of how the fierce battle over cultural meaning is negotiated in American popular culture.

Media Matters takes us to the heart of social inequality and the call for social justice by interrogating some of the most important issues of its time. Fiske offers a practical guide to learning how to interpret the ways that media events shape the social landscape, to contest official and taken-for-granted accounts of...

The third edition of this popular reader reflects considerable changes. The framework for understanding theory as a set of conversations over time is maintained and deepened, but Volume II now begins with a focus on key transitional theorists who helped reconceive of classical theory in new ways. Extending from the classical tradition, chapters on race, gender, culture, media and globalization show how contemporary theory builds on the past even as it moves in new directions. New contextual and biographical materials surround the primary readings, and each chapter includes a study guide...

Now, more than 20 years since its initial release, John Fiske's classic text Media Matters remains both timely and insightful as an empirically rich examination of how the fierce battle over cultural meaning is negotiated in American popular culture.

Media Matters takes us to the heart of social inequality and the call for social justice by interrogating some of the most important issues of its time. Fiske offers a practical guide to learning how to interpret the ways that media events shape the social landscape, to contest official and taken-for-granted accounts of...

The paradigm combines elements...