Communicating Science and Technology Through Online Video: Researching a New Media Phenomenon

ISBN-13: 9781138483491 / Angielski / Twarda / 2018 / 140 str.

Bienvenido Leon; Michael Bourk

Opis

This book provides a unique insight into the key elements of online science videos, such as narrative trends, production characteristics, and issues of scientific rigor.

Spis treści

1. Investigating Science-Related Online Video (Bienvenido León and Michael Bourk) 2. An Overview of Science Online Video: Designing a Classification of Formats (José Alberto García-Avilés and Alicia de Lara) 3. Producing Science Online Video (María Carmen Erviti) 4. When Science Becomes Controversial (María Carmen Erviti, José Azevedo and Mónica Codina) 5. New and Old Narratives: Changing Narratives of Science Documentary in the Digital Environment (Lloyd S. Davis and Bienvenido León) 6. Rigour in Online Science Videos: An Initial Approach (Miquel Francés and Àlvar Peris) 7. Audiovisual Formats and Content in University Corporate Communication: Lost Branding Opportunities? (Joan Enric Úbeda and Germán Llorca-Abad) 8. Entertainment in Science: Useful in Small Doses (Michael Bourk, Bienvenido León and Lloyd S. Davis) 9. Framing in Climate Change Videos (Bienvenido León, Maxwell Boykoff, Juhi Huda and Carmen Rodrigo) 10. Conclusion: Innovation and Future Challenges (Michael Bourk and Bienvenido León)