Designing Identities for "Green" Industries : A proposal for a standard process when designing green corporate identities

ISBN-13: 9783659255724 / Angielski / Miękka / 2012 / 116 str.

Beverly Krumm

Opis

There has been resurgence in the social significance of sustainability with the recent concerns of global warming, although sustainability is not a new idea. Environmental concerns began on a national level in 1970, but it is again a hot topic, and businesses want the appearance of being ecologically friendly. It has become fashionable to be green or to give the appearance of being green. A visual identity does more than represent a company, product, or service; they trigger emotions, create desires and forge communities. Logos communicate a corporation s visual identity on a qualitative level in order to improve the image of the company. This study utilizes Psychology, branding, and explorations of logos both style and classification to create a proposal for a standard process when designing green corporate identities.

O autorze

I started a journey in 2008 when I began graduate school, a journey I never intended to take, but life has a way of being unpredictable when you think you know where you are going. I learned a remarkable amount of knowledge, worked with the best graduate students and faculty, and experienced opportunities beyond my wildest imagination.