Communicating Social and Environmental Issues Effectively

ISBN-13: 9781838674687 / Angielski / Twarda / 2020 / 208 str.

UK) Betsy Reed (Big Sky Strategic Communications

Opis

This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effective communications strategies.