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What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.

In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

The maintenance spare parts business is in turmoil. There have been fundamental changes in the sale, distribution, and storage of spare parts needed to maintain machinery and other physical assets. The key to uptime in manufacturing is managing risk, and Surviving the Spare Parts Crisis: Maintenance Storeroom and Inventory Control by Joel Levitt describes how to evaluate risk in the inventory.
Levitt shares knowledge he has gained over more than 30 years of consulting companies and providing training to professionals who are facing problems with their spare parts inventory. His...

Before the feuding owners turned to Ed Barrow to be general manager in 1920, the Yankees had never won a pennant. They won their first in 1921 and during Barrow's tenure went on to win thirteen more as well as ten World Series. This biography of the incomparable Barrow is also the story of how he built the most successful sports franchise in American history.

Barrow spent fifty years in baseball. He was in the middle of virtually every major conflict and held practically every job except player. Daniel R. Levitt describes Barrow's pre-Yankees years, when he managed Babe...

Originally published in 1980, this title builds on the first edition which provided a comprehensive review and evaluation of theory and research on anxiety at the time. In the time between publications there had been many studies of anxiety phenomena and substantial progress in our conceptual understanding of the nature of anxiety and its measurement. The author incorporates those advances in empirical knowledge and new theoretical insights into this second edition.

The most important and well-documented empirical findings in anxiety research are emphasized throughout the book, but...

For years, the police commissioner and the mayor have duked it out for publicity, credit, and power. Some have translated their stardom into success after leaving office, while others have been hung out to dry. NYPD Confidential reveals the battles for power that have led to the city's most infamous corruption cases. Filled with amazing details of backroom deals and larger-than-life power brokers, Leonard Levitt lays bare the backstabbing, power grabs, and chaotic internal investigations that make city givernment look like a modern-day Tammany Hall.