Reputation Management Techniques in Public Relations

ISBN-13: 9781522536192 / Angielski / Twarda / 2018 / 460 str.

Ayse Erdemir

Opis

Examines public relations strategies, such as employing media plans, determining communication channels, choosing the right promotional programs and message strategies, and assessing the overall effectiveness of a company's public relations strategy. This book features coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership.