Customer Service in Pakistan : A Qualitative Analysis of the Service Sector

ISBN-13: 9783659258695 / Angielski / Miękka / 2012 / 184 str.

Ayesha Sarfaraz; Asir Ajmal

Opis

Customer service is a highly demanding and exigent job in service division. It is most difficult and greatly complex but is unavoidable for survival in any competitive market. The mastery of customer service can indicate the difference between success and failure. Companies are well aware of the fact that the quality of customer service is important for the success of their business because too many negative experiences are going to cause a serious loss of customers and revenue for their business; however what they often ignore is that such experiences are shaped by customer s perception of the quality of service provided. Therefore this book explores customer service from the point of view of the customer in indigenous context using in-depth qualitative analysis. Moreover it also explores the efforts made by service industry in Pakistan to improve the quality of service provided to the customers.

O autorze

Ayesha Sarfaraz is working as a Lecturer at Institute of Psychology, Beaconhouse National University, Pakistan. Her areas of expertise include Industrial/Organizational Psychology, Research Methods & Statistical Analysis of Behavioral Data. She is currently doing her PhD in Industrial/Organizational Psychology from Beaconhouse National University.