The Customer Loyalty Solution

ISBN-13: 9780071589604 / Angielski / Miękka / 2003 / 388 str.

Arthur Middleton Hughes

Opis

Database marketing pioneer Hughes combines current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, build enduring loyalty programs, and treat customer communication as a profit center. 20 illustrations.