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A man I helped to settle here
taught me a saying from Africa.
I'll bet you would like it:
A cow is God with a wet nose.

Kek comes from Africa where he lived with his mother, father, and brother. But only he and his mother have survived. Now she's missing, and Kek has been sent to a new home. In America, he sees snow for the first time, and feels its sting. He wonders if the people in this new place will be like the winter--cold and unkind. But slowly he makes friends: a girl in foster care, an old woman with a rundown farm, and a sweet, sad cow...

Get the Power You Need-- When You Need It

If you play sports or exercise regularly, you need to eat differently than the average Jane of Joe. You need to fuel up with foods that maximize your effort and minimize your recovery time. You need to know how much to eat and when, which is why you need the cutting-edge advice and programs offered in Eat Smart, Play Hard.

Exciting advances in sports nutrition have made fueling for exercise easier and more fun. Research now shows that many delicious foods-- chocolate and steak, to name just two-- can boost performance as...

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads.

In this third edition, Edd Applegate explains core principles that have guided advertising for decades and introduces how to identify target markets and employ tests before and after an ad runs. The book discusses the impact of artificial intelligence and the numerous AI tools being used by advertising agencies. It...

Literary journalism, a specific type of new journalism, utilizes descriptive detail, realistic dialogue, and dramatic literary techniques to enliven nonfiction reporting. Features of literary journalism have been employed for centuries, and thus it is misleading to call it new. The entries in this reference provide biographical information and critical commentary on literary journalists and editors ranging from Daniel Defoe to Charles Dickens, and Mark Twain to Truman Capote, Joseph Wambaugh, and Bill Moyers. Entries frequently include quotations that exemplify the critical response to the...

This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.