Mobile Users' Acceptance of NFC-based M-payment : A Cross-Cultural Analysis

ISBN-13: 9786202218993 / Angielski / Miękka / 2018 / 304 str.

Fridolin Kisker; Anton Kisker

Opis

NFC m-payment solutions are likely to be the dominating technology in the field of proximity payments in the near future. However, its prevalence is still weak in most European countries. In particular, German mobile users turn out to be reluctant towards the adoption of this new technology. Conversely, the UK is substantially more advanced with regard to contactless payment. This study seeks to identify the key drivers of mobile users' intention to use NFC-based m-payment methods in the context of a cross-cultural comparison between the UK and Germany.

O autorze

Kisker, FridolinBorn in Berlin in 1988, Anton and Fridolin Kisker grew up in the village of Minden. As twin brothers, they spent most of their lives together and consequently decided to study economics at Leibniz Universität Hannover at the same time. In their final year, the idea to research the acceptance of payment systems led to this present work.