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Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods.

This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering...

Heidegger's later thought is a thinking of things, so argues Andrew J. Mitchell in The Fourfold. Heidegger understands these things in terms of what he names -the fourfold---a convergence of relationships bringing together the earth, the sky, divinities, and mortals--and Mitchell's book is the first detailed exegesis of this neglected aspect of Heidegger's later thought. As such it provides entree to the full landscape of Heidegger's postwar thinking, offering striking new interpretations of the atomic bomb, technology, plants, animals, weather, time, language, the holy, mortality,...

Drawing on their extensive fieldwork in Zambia, the authors address these central concerns: the social origins and motivations of African entrepreneurs, and the determinants of their success; the impact of government policies on business growth; the relative performance of Zambians in business; and the effects of small business on Zambian society.

Originally published in 1979.

The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These...

Drawing on their extensive fieldwork in Zambia, the authors address these central concerns: the social origins and motivations of African entrepreneurs, and the determinants of their success; the impact of government policies on business growth; the relative performance of Zambians in business; and the effects of small business on Zambian society.

Originally published in 1979.

The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These...