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Seminar paper from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of applied sciences, Cologne, course: International Strategy and Sales Management, language: English, abstract: This assignment describes the Blue Ocean Strategy as an innovation concept within the corporate strategic management on the example of IKEA. This is to be done by analysing the framework and the tools of the Blue Ocean Strategy by considering both basic principles and practical implementation. The Blue Ocean Strategy...

Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Wirtschaftspolitik, Note: 1,3, FOM Hochschule fur Oekonomie & Management gemeinnutzige GmbH, Koln, Veranstaltung: Master of Business Administration Economics, Sprache: Deutsch, Abstract: The availability of natural resources is decreasing. Because of the current living standards in industrial countries and also the high energy consumption for the production of goods the worldwide natural resources of 1.4 earths are used every year. There has to be a change in the usage of natural resources all over the world. Between the demand for...