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This Essential Guide For Capital Campaigns Of All Sizes And Configurations--From Small Start-Ups To Colleges And Universities--Is Ideal For Novices And Experienced Professionals Alike. Since The Publication Of The Last Edition, The Field Of Fundraising Has Undergone A Major Sea Change Thanks To Widespread Use Of The Internet As A Tool For Raising Capital. This Thoroughly Revised Fourth Edition Has Been Updated In Every Chapter To Reflect The Current Ways Of Communicating And Raising Money In This Digital Era. It Offers A New Chapter On Social Media And Crowd-Sourced Fundraising In Capital...