Healthy and Beautiful From Head to Toe : Reengineering of Ana Aslan Health Spa (product and market) in order to increase profitability

ISBN-13: 9783846546000 / Angielski / Miękka / 2011 / 96 str.

Ionica Oncioiu; Anca Nedea

Opis

The studied problem is how Ana Aslan Health Spa was able to develop different types of spa services and create a name well-known on the local and international market, generating incomes increases each year since its opening in 2004. Object of study is to analyze the product and the market of Ana Aslan Health Spa, our mission being the reengineering of the spa in order to increase profitability. Studied statistics of industry are the analysis with general worlwide trends and present situation on the balneary market in Romania we were able to show the rapid growth and potential of these services in the next years, potential that started to be exploited by other competitors also. The main tasks of the study are: - to put together the competitive set of Ana Aslan Health Spa with primary and secondary competition and to set up a SWOT analysis, which showed the need of a Benchmarking of its services (packages, procedures, subscriptions) to the competition and to the industry standards; - Determining the necessity of an audit of all services in the spa (packages, procedures, subscriptions) in direct relation with the spa business mix, distribution channels and price policy.

O autorze

Ionica Oncioiu holds PhD. in economy and accounting, while Anca Nedea holds PhD. in management. They both share the same research interests, including the development of SMEs, Project Management, Accounting Information Systems, Asset Management, Tourism and E-Commerce Marketing.