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The conception of this research dates back to 2007, year when its author participated in the Environment Trainee Program of Fundacao O Boticario de Protecao a Natureza, currently called Fundacao Grupo Boticario. During the Program, twenty trainees representing NGOs from all over Brazil underwent a process that included creating an organizational development project at their respective institutions. Within this scenario, many challenges to maintain these organizations were brought up, giving highlight to the controversy surrounding sponsoring companies and the impact of their demands on the...