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Email marketing has one of the highest returns on investment of any marketing tactic. It is also highly rated for retaining customers and nurturing new leads into customers. It works for every stage of the customer life cycle: Prospecting, Lead Nurturing, and Retention. This book has developed from the email marketing course delivered on the Digital Marketing Diploma course to thousands of leading local and global companies. It will guide you step by step on how and why to do email marketing and if you fill in the accompanying one page worksheet you will finish this book with a...

Nominated for a Small Business Marketing Book award . You have 30 days to convert a user to a paying customer starting NOW. The clock is ticking. What will you do? Collecting and analysing the messaging and strategies the leading e-commerce, software and service companies use as they convert trial users to customers in the most important 30 days after sign-up. Each companies strategy is broken down and presented in an easy to use and understand visual guide. 30 days to sell is a must buy if you are looking to automate and improve new customer conversion. This book covers: Activation campaigns...