Saul J. Weiner, MD, at Jesse Brown VA Medical Center and the University of Illinois at Chicago College of Medicine (UIC COM), and Alan Schwartz, PhD, UIC COM , have spent the last twenty years studying how well physicians adapt care to patient life context. Their work, involving undercover actors and real patients carrying concealed audio recorders, has been published in Annals of Internal Medicine, JAMA - The Journal of the American Medical Association, BMJ Quality & Safety, The Joint Commission Journal of Quality and Patient Safety, Medical Decision Making, and many other publications. They are also the founders and principals of the Institute for Practice and Provider Performance Improvement (I3PI), a public benefit corporation that brings these techniques from research into practice.