CSR as a Panacea for Business Sustainability in Developing Economies

ISBN-13: 9783659705991 / Angielski / Miękka / 2015 / 144 str.

Akindoyin Temitayo

Opis

Corporate Social Responsibility is an emerging management concept which emphasize how a corporation should carryout its operations in terms of production, distribution, marketing, and other management policies ethically and tailored towards meeting the social needs of the society without compromising the environment. Thus, this book seek to highlight the concept of sustainability to the long term growth of an organization, what type of CSR activities are executed by corporation in the developing economy and how it has foster corporate image.

O autorze

Mr. Temitayo Abiodun Akindoyin is graduate of Statistics from The Polytechnic Ibadan. He also holds MBA-Marketing Management from Ladoke Akintola University of Technology, 2011 and also and MSC in Business Management Istanbul Aydin University, Turkey,2014. He is a chartered Member of National Institute of Marketing Nigeria. A strategic Marketer.