Public Relations and the Power of Creativity: Strategic Opportunities, Innovation and Critical Challenges

ISBN-13: 9781787692923 / Angielski / Twarda / 2018 / 256 str.

UK) Sarah Bowman (Northumbria University; UK) Adrian Crookes (University of Arts London; Norway) Øyvind Ihlen (Oslo University

Opis

This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.