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Representation of the woman in advertisements is a signifying practice especially in the discourse like print media and billboard whereas advertisements are the main tools for the consumer world to launch or introduce a product to the consumer. It involves a certain system of representation to make the message persuasive and attractive. This paper identifies the regressive and progressive politics inherent in the representation of women. On the one hand, it shows how some print and billboard advertisements threaten the existence of woman as women are presented eroticized, domesticated,...

This book provides in depth knowledge about critical factors involved in the success of pervasive healthcare. The book first presents critical components and importance of pervasive healthcare. The authors then give insight into the pervasive healthcare information systems and key consideration related to remote patient monitoring and safety. The book provides in-depth discussion about the security issues and protocols for pervasive healthcare. This book explores concepts and techniques behind the successive pervasive healthcare systems by providing in-depth knowledge about patient...