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Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting. These consultants play a central role in political campaigns-determining not only how the public sees...

This volume offers an authoritative and accessible state-of-the-art analysis of the historical institutionalism research tradition in Political Science.

The Oxford Handbook of Historical Institutionalism offers an authoritative and accessible state-of-the-art analysis of the historical institutionalism research tradition in Political Science. Devoted to the study of how temporal processes and events influence the origin and transformation of institutions that govern political and economic relations, historical institutionalism has grown considerably in the last two decades. With its attention to past, present, and potential future contributions to the research tradition, the volume represents an essential reference point for those interested...