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Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and marketing operations. Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. In Brand Risk, a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinking and a range of techniques for the evaluation of brand exposures and...

These Conference Proceedings are intended to summarise the latest developments in diffraction and scattering theory as reported at the IU- TAM Symposium on Diffraction and Scattering in Fluid Mechanics and Elasticity held in Manchester, England on 16-20 July 2000. This in- formal meeting was organised to discuss mathematical advances, both from the theoretical and more applied points of view. However, its pri- mary goal was to bring together groups of researchers working in dis- parate application areas, but who nevertheless share common models, phenomenological features arising in such...

These Conference Proceedings are intended to summarise the latest developments in diffraction and scattering theory as reported at the IU TAM Symposium on Diffraction and Scattering in Fluid Mechanics and Elasticity held in Manchester, England on 16-20 July 2000. This in formal meeting was organised to discuss mathematical advances, both from the theoretical and more applied points of view. However, its pri mary goal was to bring together groups of researchers working in dis parate application areas, but who nevertheless share common models, phenomenological features arising in such problems,...