Green Marketing Myopia

ISBN-13: 9786205490235 / Angielski / Miękka / 248 str.

Aakanksha Singhal

Opis

This book is based on research on the existence of green marketing myopia in green cosmetic companies and finds out its impact on women consumers. This book reveals the true condition of green cosmetic products in the mind of consumers i.e., why the consumers are either not ready to purchase these green cosmetic products or do not focus on the green attribute of eco-friendly cosmetic products. This book also gives guidance that as human beings, how can we protect our environment by using green cosmetic products.

O autorze

Dr. Aakanksha Singhal is working as a Researcher in the area of green marketing. She has degrees in B.Com, M.Com, MBA, B.Ed, and Ph.D. in marketing and taught in various colleges affiliated with DU and IP Universities. She has published and presented several research papers in various leading national and international journals and conferences.