Wyniki wyszukiwania:

Lorraine M. Lees explores the persistent tension between ethnicity and national security by focusing on the Yugoslav-American community during World War II. Identified by the Roosevelt administration as the most representative example of the ethnic conflict they sought to address, the Yugoslav-American community suffered from a severe political split, as right-wing monarchists loyal to Mihajlovic and the Chetniks battled left-wing supporters of Tito's partisans.

Lees examines the views of two groups of administration policy...

Writing Design provides a unique look at the process and consequences of converting the material properties of designed goods into verbal or textual description. It examines how we learn about the objects that surround us: we gather sensory information by viewing and using objects, but we also learn about objects through the written and spoken word, from product labels, store signage, and recommendations from friends, social media and traditional media.

Even as design commentators have become increasingly preoccupied with issues of mediation, the intersection of design and...

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research.

Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging...

The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system.

This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a...