"...this work presents an accessible overview of information on ephemera and guides readers to additional sources for more information. Readable entries, black-and-white illustrations, color plates, a bibliography, and a comprehensive index make this a solid reference work." -- Choice
"...useful information for those in need of a historical context for a printed document. Recommended for academic and large public libraries." -- Booklist/RBB
"An outstanding source...This is truly a source to be consulted by collectors or anyone looking for a glimpse of the past." -- American Libraries
"This unique title is recommended for most public and academic reference collections: tracking down information on this sort of trivia can be very challenging, and Rickard's book could be a welcome ace-in-the-hole sort of resource." -- Library Journal
"...opens the door to this world of fugitive miscellany, its substantial entries exposing and explicating the details of life in the past in a fascinating way." -- Copley News Service
"...for any aficionado of popular culture or documentary history, utterly indispensable." -- The Associated Press
"This unique title is recommended for most public and academic reference collections; tracking down information on this sort of trivia can be very challenging, and Rickard's book could be a welcome ace-in-the-hole sort of resource." -- Charlie Cowling, SUNY at Brockport Lib.

Cultural History Material Culture and Consumption Urban Archeology Roots of Pop Culture

Maurice Rickards, one of the leading experts in the study of ephemera, spent more than twenty years compiling the Encyclopedia.

Michael Twyman is author of several books on the history of printing and before his retirement was Professor of Typography & Graphic Design at the University of Reading, England.