ISBN-13: 9781608760794 / Angielski / Twarda / 2010 / 188 str.
In recent times, web-mediated communication has qualified as a powerful strategic resource in foreign policy. It is central to any country's effort to reach foreign audiences pervasively, also in areas of the world which - for various reasons - are otherwise difficult to access for Western actors. This is why an effective exploitation of web resources is crucial in so-called 'public diplomacy', which is an extension of traditional diplomacy directly addressing foreign publics. This book examines the use of web-mediated multimodal resources in contemporary U.S. public diplomacy in an effort to understand the strategies enacted to exploit internet-mediated communication and its affordances for political purposes. Moreover, in the Middle East and North African region (MENA), some of the world's most daunting resource and governance challenges meet. About 1 per cent of the worlds freshwater are located in the MENA region but more than 5 per cent of the population of the globe lives in that region. This book addresses the increasing complexity that confronts policy makers dealing with water management and the need for a water governance transformation in the region.