Events MISmanagement

ISBN-13: 9781915097101 / Twarda / 2022 / 256 str.

Opis

A unique text that looks at events from a very different perspective - that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.