Entrepreneurial Capabilities and Performance of Community Based Tourism

ISBN-13: 9786139451234 / Angielski / Miękka / 2019 / 232 str.

Daud Mollel

Opis

This study aimed to investigate entrepreneurial performance and capabilities for community based tourism programmes (CBTPs) and their supply chain businesses for communities located at close proximity to protected areas in Arusha, Tanzania. Specifically, the objectives were; to establish the CBTPs value chain and entrepreneurial intensity, to relate skills and resources with performance and to identify government related factors affecting community based tourism (CBT). Cross sectional survey design using both qualitative and quantitative paradigms. Cultural practitioners were the study population. The sampling procedures included a multi-stage, probability, purposive and snow ball. Information was gathered from a sample of 210 respondents using both primary and secondary data sources.

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O autorze

Mollel, Daud
Daud Mollel holds a degree of Doctor of Philosophy from Kenyatta University.