Effective HR Communication: A Framework for Communicating HR Programmes with Impact

ISBN-13: 9780749476168 / Angielski / Miękka / 2016 / 232 str.

Debra Corey

Opis

Considerable time and energy go into the design of an HR program but, typically, not as much energy is devoted to the projects presentation to employees, stakeholders, and customers. Meeting the need for HR and internal communications professionals to master how to turn sometimes dry material into an interesting and engaging message for employees while also articulating the business/financial benefits to senior management, "Effective HR Communication" proposes a 7-step model for planning, launching, and measuring the success of a communication campaign. Deborah Corey tackles new areasthat are transforming communications campaigns including how to use and embrace technology as a medium for effective communication, how to understand the needs of target audiences in multi-generational and multi-cultural workplaces, and how to communicate in a global context. In addition, she presents case studies to practically spell what works and what does not work.

Recenzje

"An excellent overview of why communications is such a vital part of HR programmes. This is such a neglected area at times but an increasingly vital one in the war for attracting and retaining talent. Corey uses practical examples and tips to bring the issues to life and demonstrate best-practice. She also helps to focus on the measurement of the communications you use to ensure you are not only effective but are achieving ROI." Dr Andy Brown, CEO, Engage

Spis treści

• • Chapter - 1: Investigation;
  • Chapter - 2: Medium;
  • Chapter - 3: Planning;
  • Chapter - 4: Allies;
  • Chapter - 5: Content;
  • Chapter - 6: Testing;
  • Chapter - 7: Case Study: BT employee share plan project;
  • Chapter - 8: Case Study: LV= pensions project
  • Chapter - 9: Case Study: LV= !nnovate project;
  • Chapter - 10: Merlin Entertainments;
  • Chapter - 11: Case Study: Reward Gateway Project Solar;
  • Chapter - 12: Conclusion

O autorze

Debra Corey is an experienced HR professional, with over 30 years' experience as a rewards practitioner. She is currently the group reward director at Reward Gateway, having held similar roles at global organizations such as PageGroup, Merlin Entertainments, Quintiles, Honeywell and Gap. Debra has developed and led a variety of award-winning communication campaigns and currently teaches a communications course through WorldatWork. In 2021 she was named as one of the Most Influential HR Thinkers by HR Magazine.