ECONOMICS FOR GLOBALIZATION

ISBN-13: 9786207447305 / Angielski / Miękka / 248 str.

Dr. A. SARAVANAN

Opis

'Economics of Globalization' book is a comprehensive guide that helps you understand the complexities of economic dynamics in the context of an ever-evolving global landscape. The book begins by defining and exploring the concept of globalization, providing readers with a solid foundation. It covers the global business environment, India's trade policies, international market entry strategies, product and pricing, marketing and promotion strategies, foreign investment, labour markets, the impact of globalization on manufacturing and service sectors, environmental impact, intellectual property rights, globalization and inequality, and India's planning strategies. The book is not just a textbook; it is a guide to navigating the complex currents of the global economy and developing a deeper appreciation of complex economic concepts in a globalized environment.