E-COMMERCE TECHNOLOGY AND MANAGEMENT

ISBN-13: 9786206685401 / Angielski / Miękka / 320 str.

MAGESH RAJARATHINAM; RAJESWARI MANNU

Opis

Two thousand years ago, Roman roads brought trade and commerce to Europe in an unprecedented manner. A thousand years ago, the spice routes linked the cultures of East and West. At the dawn of the second millennium, the Internet, the world's largest computer network, the network of networks, is making fundamental changes to the lives of everyone on the planet-changing forever the way business is conducted. Internet has become an important medium for doing global business based on the state of the art technology. Global business was conducted in a new way: electronically, using networks and the Internet. The availability of Internet has led to the development of E-Commerce (Electronic commerce), in which business transactions take place via telecommunication networks. E-Commerce has two major aspects: economical and technological. The stress of this course will show you how to get started in the complex and exciting world of E-Commerce. New standards and new facilities are constantly emerging and their proper understanding is essential for the success of an operation and especially for those who are assigned a duty to select, establish, and maintain the necessary infrastructure.

O autorze

I am Dr.R.MAGESH B.E.,M.B.A., Ph.D. My bachelor degree in Electronics Engineering and Specialized in Postgraduate MBA as marketing and behavioral science. Doctorate in Marketing. Serving in Electronic Industry of Public Sector Undertaking. Teaching for MBA for three decades. Guided Ph.D and published international papers and books.