e-WOM Power in Social Media among Z Generation

ISBN-13: 9786206145332 / Angielski / Miękka / 108 str.

LUBNA AHMED

Opis

e-WOM Power in Social Media among Z GenerationAnyone here who doesn't use social media? Will I can say that some people have certainly progressed from the browsing level to the addiction level.But have you ever considered the power these applications have over your desire to buy? Do you want to investigate the path from exposure to purchase? All of this and more will be covered in this book.lets take this journey together.

O autorze

Lubna Ahmed is an IT specialist works in Bahrain Teachers College . She holds an MBA from the Malaysian University in 2022 and a BA in Computer Engineering from the University of Bahrain.In this book, she attempted to merge her expertise in both business administration and information technology.