e-Business - A Jargon-Free Practical Guide

ISBN-13: 9780750652933 / Angielski / Miękka / 2001 / 204 str.

James Matthewson

Opis

This text is an introductory, non-technical text offering a practical, hands-on guide to developing and implementing an e-business strategy. With the use of clear and concise text, packed with international examples, screen grabs, relevant models and checklists, the book focuses on best practice and guides the reader through the planning process. The author covers all aspects of the current and emerging technologies and techniques, including mCommerce and tCommerce, in addition to eCommerce and eMarketing.

Spis treści

Introducing the fourth channel; Developing the e-business plan; The online buying process; e-Branding - what is in a domain name?; Customer loyalty and the Internet; Developing best practice in e-business strategy; Best practice e-marketing; Best practice customer service online; Online customer relationship management; Permission and one-to-one marketing; e-Business case studies.

O autorze

J. A. Matthewson