Doing Business in Korea

ISBN-13: 9781138549449 / Angielski / Miękka / 2019 / 208 str.

Fabian Jintae Froese

Opis

This book provides a comprehensive overview on doing business in Korea and recommendations of how foreign companies and individuals can succeed in this market. This book covers a wide range of relevant topics, including the Korean business environment, market entry into Korea, management issues and entrepreneurship in Korea.

Spis treści

1. Introduction: Korea – Land of Great Opportunities  Part I: Business Environment  2. Economic Environment  3. Political Environment: Between Systemic Informality and Attempted Formality  4. Cultural Environment: Cultural Context, Informal Networks and Yongo  Part II: Market Access  5. Market Entry: Inbound Foreign Direct Investment (FDI) into Korea  6. Exporting to Korea  7. Cross-border Mergers and Acquisitions in South Korea  8. Learning from Korea  Part III: Marketing and Managing in Korea  9. Marketing in Korea  10. Human Resource Management in Korea  11. Expatriates in Korea: Live to Work or Work to Live?  12. Establishing a Start-up Business in Korea as a Foreign Entrepreneur

O autorze

Fabian Jintae Froese is Chair Professor of Human Resource Management and Asian Business at the University of Göttingen, Germany, and Editor-in-Chief of Asian Business & Management. Previously, he was Professor of International Business at Korea University. He obtained a doctorate in International Management from the University of St. Gallen, Switzerland, and another doctorate in Sociology from Waseda University, Japan. His research interests lie in international human resource management and cross-cultural management. His work has been published in journals such as the British Journal of Management, Human Resource Management, the Journal of Organizational Behavior and the Journal of World Business.