Disgrace in Pharma Marketing

ISBN-13: 9786203870473 / Angielski / Miękka / 176 str.

Sagar O. Manjare

Opis

The pharmaceutical industry is the most corrupt industry in the world. The marketing department of the pharmaceutical industry is most responsible for this corruption. There are 3Cs of marketing; convince the customer, corrupt the customer, and confuse the customer respectively, the pharmaceutical industries are in the second stage. Medicine is a noble profession, pharmaceutical companies have corrupted doctors with an ever-growing intensity, showering them with lakhs of rupees worth of gifts, consulting fees, and foreign trips under the name of CMEs and medical conferences to persuade them to prescribe their brand of drugs. Now doctors are prescribing according to industry profits rather than the patient's needs. These unethical marketing practices ultimately lead to increasing the cost of the medicine. Government is helpless to curb such practices adopted by the key stakeholder of the industry. I.C.T. will play a significant role in controlling the unethical marketing practices of pharmaceutical companies and doctors if used properly. This book will try to open the eyes of the system and suggest some measures for the well-being of the pharma industry, physicians, and society.The pharmaceutical industry is the most corrupt industry in the world. The marketing department of the pharmaceutical industry is most responsible for this corruption. There are 3Cs of marketing; convince the customer, corrupt the customer, and confuse the customer respectively, the pharmaceutical industries are in the second stage. Medicine is a noble profession, pharmaceutical companies have corrupted doctors with an ever-growing intensity, showering them with lakhs of rupees worth of gifts, consulting fees, and foreign trips under the name of CMEs and medical conferences to persuade them to prescribe their brand of drugs. Now doctors are prescribing according to industry profits rather than the patient's needs. These unethical marketing practices ultimately lead to increasing the cost of the medicine. Government is helpless to curb such practices adopted by the key stakeholder of the industry. I.C.T. will play a significant role in controlling the unethical marketing practices of pharmaceutical companies and doctors if used properly. This book will try to open the eyes of the system and suggest some measures for the well-being of the pharma industry, physicians, and society.

O autorze

Manjare, Sagar O. Dr. Sagar Manjare, currently working as Principal of Siddhant College of Management Studies, Pune, having qualification B.Pharm, DLL, MBA, M.A. (Bus Eco.), M.Phil, Ph.D, UGC-NET, total 15+ years of working experience in industry and academics. Expert in industrial consultancy and a resource person for conferences. 18 publication credits on the name