Digital Marketing

ISBN-13: 9786206753865 / Angielski / Miękka / 84 str.

Dr Venkata Rao Burada; Dr Maturu Jagadish; Mr PRASADA RAO LINGALA

Opis

The challenge of walking the marketing tightrope while balancing both ends is at the heart of digital marketing. Any marketer's owned media (websites, apps, social media pages) are on one side, and the ever-evolving needs and perceptions of his target audience are on the other. The work of balancing needs of advertisers and publishers, between CPM (Cost per mile) and CPC (Cost per click), as well as analyzing data and handling privacy concerns, is just the beginning. The options on the market are limitless, just like the list.

O autorze

Dr B Venkata Rao 14 years of experience Working as HOD in MBA at Miracle Educational Society.Dr M Jagadish 10 years of experience Working as Assistant Professor in MBA at Miracle Educational Society.Mr Prasada Rao Lingala 12 years of experience Working as Assistant Professor in MBA at Miracle Educational Society.