Digital Marketing

ISBN-13: 9786205500309 / Angielski / Miękka / 84 str.

B. Merceline Anitha

Opis

Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to "traditional marketing" such as magazine ads, billboards, and direct mail. Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads, and promoted tweets - anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer. Internet marketing differs from digital marketing. Internet marketing is advertising that is solely on the Internet, whereas digital marketing can take place through mobile devices, on a subway platform, in a video game, or via a smartphone app.

O autorze

Dr. B. Merceline Anitha, Assistant Professor in MBA, Sri Ramakrishna College of Arts and Science. Area of Doctoral research was Marketing. Also interested and expertise in CRM, Integrated Marketing and Marketing Analytics. With 13 years of teaching and research experience. Published in several national and international journals.